Intriguing, Concerning, and Questioning the Impact on Immersion: An Exploration of VR Users’ Advertising Experiences and Attitudes
Abraham Mhaidli, Selin Fidan, Florian Schaub, CHI ‘25 – CHI Conference on Human Factors in Computing Systems. 2025.
Weblink: https://dl.acm.org/doi/full/10.1145/3706598.3713095
Last Updated: Nov 04 2025.